Google Adsense

Google Adsense

AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service.
Overview
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]



They use a wide range of traffic-generating techniques, including but not limited to online advertising.
They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".`

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

STRATEGY

Strategy #1:

Write only extremely effective pay-per-click ads for whatever you’re selling!About 98% of all advertisers stink at writing and preparing ad copy. What good is advertising if your ads don’t do their job as well as they could? You have a very limited space in which to stimulate your prospective buyers at search engines (e.g., Google allows just 25-characters per headline, and 35-characters per two additional lines of selling. You therefore MUST make the most of the very limited space!)

Strategy #2:

Generate only the absolute very most targeted select keywords and bid them appropriately to get the very best positions so that your prospects see your ads above everybody else’s!It is your responsibility to generate every possible keyword and phrase that’s applicable to targeting your select audience. And once you’ve collected them all, you MUST bid them in such a way that you get only the TOP placement (i.e., the top blue ribbon spots on the very FRONT PAGE and for ALL your keywords!) And this usually would be extraordinarily expensive beyond 99.9% of webmasters’ and promoters’ best and most generous budgets.

Strategy #3:

Eliminate ALL this advertising costs you’d otherwise have to pay (like everyone else!)Imagine now after having aced Strategies #1 & #2 above, you were suddenly able to just eliminate all these advertising costs involved, but WITHOUT losing your ads’ thunder or placement. This is the MOST IMPORTANT strategy of all: Forever eliminating all your PPC costs -- and regardless what they cost! This puts YOU in the top position and gives you the ultimate cutting edge advantage over everybody else – FOREVER!

Most people will NEVER be able to have all 3 strategies working for them as they will never claim my secret for themselves!